I happen to run across an article about Barbie recently. She is one controversial gal who has gone through many changes over the years.
For some reason Barbie sales are down 13%! The adult market is unaccounted for. The article refers to parent consumers. Perhaps sales would increase if they made some of the changes adult collectors suggest!
After listening to the song in the first commercial, I can understand why some shoppers would be concerned about the image that is portrayed for little girls... "really me? Petite?" Maybe, just maybe they should market to big girls and big boys a little harder! :-)
Read further about Barbie's future with Sports Illustrated and a lot about her past and let me know what you think? Just what is your opinion on these Barbie topics?
Let's start with her first commercial shown during the Mickey Mouse Club in 1959.
For some reason Barbie sales are down 13%! The adult market is unaccounted for. The article refers to parent consumers. Perhaps sales would increase if they made some of the changes adult collectors suggest!
After listening to the song in the first commercial, I can understand why some shoppers would be concerned about the image that is portrayed for little girls... "really me? Petite?" Maybe, just maybe they should market to big girls and big boys a little harder! :-)
Read further about Barbie's future with Sports Illustrated and a lot about her past and let me know what you think? Just what is your opinion on these Barbie topics?
Let's start with her first commercial shown during the Mickey Mouse Club in 1959.
The words in the commercial which talk
about her purpose was really thought provoking!
Coming soon!
 This is a depiction of how she and Ken might look today if she aged like the rest of us.  Is the one on the right the way Barbie should really look? Would you buy her?  Through all of her controversy she remains "unapologetic" GO BARBIE! |
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